News · Siux
Augsburger and Libaak launch their own brand with Siux
Two Argentinians from Siux, two new logos in one week. Leo Augsburger now signs as "Laugsburger". Tino Libaak does it with three letters: TLK.
By Luis González · · 2 min read
One week. Two logos.
And both come from the same house: Siux.
Augsburger went first
On 13 October, Leo Augsburger unveiled his new identity.
He now signs as "Laugsburger". That's how it appears on his clothing and everything he puts out.
The wink was already in his surname. Augs-burger. He and his brand turned it into a logo.
The idea is for it to convey what you see from him on court: energy, passion and commitment.
He's 22, from Posadas (Misiones), and sixth in the ranking. On Sunday he played the Milan final with Juan Lebrón.
And now, Libaak
These days it's been Tino Libaak's turn.
His signature is three letters: TLK. The initials of his nickname and his surname, with modern lines.
It suits him. Young, sporty and with plenty of room to grow. He's 21, from Villa Mercedes, and 30th in the ranking.
The logo will be his emblem from now on. And it could end up on a product line with his stamp.
What's behind it
This isn't about design.
It's about players no longer just wearing someone else's brand. They're starting to have their own.
We've seen it in tennis and football for years. In padel, it's just beginning.
Juan Lebrón already has his: the wolf, after his nickname.
Now two kids aged 21 and 22 are joining him.
— Luis González
